https://www.americanthinker.com/blog/2020/02/can_bloomberg_ever_recover_from_his_disastrous_debate_debut.html
Michael Bloomberg is at the crux of a battle of clichés. America may be the land of second chances, but you never get a second chance to make a first impression.
The level of saturation of Bloomberg’s television advertising actually is working against him now. Few are potential voters who have not been bombarded with the theme that “Mike can get it done,” featuring a candidate who appears strong yet accessible, powerful but caring. However in Las Vegas, Bloomberg pulled back his own curtain, having bribed the DNC to change its rules and allow him onstage, and Americans saw an uncertain-yet-imperious, cold, little man being bullied and out-talked by Elizabeth Warren, mumbling excuses for non-disclosure agreements that lasted just a few days until the mighty oligarch capitulated to the fake Native American.
The stark contrast between what the ads promised and what the reality delivered will take roughly forever to fade from memory. Bloomberg provided his own gotcha, debunking his marketing thrust as a strong man of action.
Americans instinctively distrust politicians, and they instinctively distrust manipulative advertising. We love to scorn the pretentious, the high and mighty brought down from their lofty perches.
Even worse for Bloomberg, television advertising is not a welcome interruption of the programming that attracted the eyeballs in the first place. Why do you suppose so many ads these days use humor? It’s as if insurance companies are in the comedy business, not selling a product whose necessity is unpleasant to contemplate. They will happily settle for a vague association with a cute talking animal or a working class heroine, sold with a sugar coating of humor.
When those television interruptions are all for the same product – a politician – and come with stirring music and visuals, but no humor, resentment starts to kick in, and more ads produce more resentment. The only humor related to Bloomberg ads now is scornful laughter directed at him.