RUTHFULLY YOURS

https://amgreatness.com/2025/08/07/why-dei-was-already-dying/

Donald Trump’s executive orders banning Diversity, Equity, Inclusion (DEI)-related racial and gender preferencing have ostensibly doomed the DEI industry.

But DEI was already on its last legs. Half of all Americans no longer approve of racial, ethnic, or gender preferences.

DEI had enjoyed a surge following the death of George Floyd and the subsequent 120 days of nonstop rioting, arson, assaults, killings, and attacks on law enforcement during the summer of 2020.

In those chaotic years, DEI was seen as the answer to racial tensions.

DEI had insidiously replaced the old notion of affirmative action—a 1960s-era government remedy for historical prejudices against black Americans, from the legacy of slavery to Jim Crow segregation.

But during the Obama era, “diversity” superseded affirmative action by offering preferences to many groups well beyond black Americans.

Quite abruptly, Americans began talking in Marxist binaries.

On one side were the supposed 65–70 percent white majority “oppressors” and “victimizers”—often stereotyped as exuding “white privilege,” “white supremacy,” or even “white rage.”

They were juxtaposed to the 25–30 percent of “diverse” Americans, the so-called “oppressed” and “victimized.”

Yet almost immediately, contradictions and hypocrisies undermined DEI.

https://www.frontpagemag.com/the-unbearable-lightness-of-the-woke-mind/

Back in the days when the grown-ups ran things, there was a gag about an elderly woman who called the cops on her neighbor for standing naked in his window on the tenth floor across the street. When the officer arrived, he looked out the window and said, “I can’t see any naked man.” The old lady scoffed and said, “Of course not! You’re not using the binoculars!”

Until the peevish, thin-skinned, self-selected cultural hall monitors took over the culture, I never dreamed that such preposterous, invented affronts could be taken seriously enough to be sanctioned as “hate speech” against politically selected “victims,” and subjected to censorship, abuse, and harassment.

What we used to call “political correctness” ––a phrase from the Thirties frequently used to compliment fanatic adherents of totalitarian regimes––as damaging as it was, pales next to the sheer stupidity, toxic hyperbole, and preposterous big lies that have flourished during the Trump decade and the left’s political meltdown. Their complaints and attacks with obsessive ad Hitlerum fallacy are dog-bites-man stories, and usually are just traffic noise for normal grown-ups.

But recently, the “woke” Stasi outdid themselves with their attack on actress and model Sydney Sweeney’s advertisement for American Eagle’s new line of jeans. In one video, Sweeney changed an American Eagle billboard featuring her tagline “Sydney Sweeney has great genes,” by crossing out “genes” and replacing it with “jeans.”

Passionate intensity ensued, some haters calling the ad “a dog whistle for eugenics.” Things got worse when Sweeney commented, “Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color.” This obvious truth really riled up the permanently offended race-hacks, who whipped out their ideological binoculars and took off virtue signaling. They discovered that Sweeney’s comments and visuals were all about eugenics and “white supremacism,” along with a nod to Nazism’s crackpot race theories.

This juvenile tantrum reveals the “woke’s” trademark ignorance of history. Francis Galton (1822-1911), Darwin’s cousin who invented the term eugenics, applied Darwin’s theory of “fitness for survival” to the mind, morals, and character of human beings. Galton, Robert Zubrin points out, saw human nature “almost as plastic as clay under the control of the breeder’s will,” and said the “unfit” must be kept from procreating, for “if these continued,” Galton warned, “to procreate children, inferior in moral, intellectual and physical qualities, it is easy to believe the time may come when such persons would be considered as enemies to the State, and to have forfeited all claims to kindness.”