https://www.wsj.com/articles/if-western-civilization-dies-put-it-down-as-a-suicide-goldman-sachs-pronouns-merit-ideology-23c3c6c8
A few years ago the then-boss of Goldman Sachs explained to me the main reason he thought the firm had risen to such a dominant position in global investment banking over the previous half century. At the start of that period, banking was still dominated by a blue-blood class. In London especially, where I began my career in finance, the City was a place in which, in a still heavily regulated market, a slot in one of the big institutions was a coveted ticket to a life of riches.
But the tickets were available mainly to men from the right sort of background. The rules for identifying and selecting these men were opaque. There was no formal bar on anyone from a particular socioeconomic status being admitted to the magic circle—that would have been crass and, even then, illegal. Instead a complex system of semiotics did the job of weeding out the riffraff. A flattened vowel pronunciation, a vulgar word for lavatory, the wrong sort of shoes, and you were excluded without even understanding why. In Britain, the system’s overseers had an acronym by which the untouchables were designated: NQOCD, for “not quite our class, dear.”
Goldman came along and cut through this thicket of asinine, self-perpetuating privilege. It simply hired the best people for the job, however they spoke, whatever they looked like. As long as you were smart, driven, ruthless and committed to making money and beating the living daylights out of the competition, you were in. It worked.
I was reminded of this when I read last week that employees at Goldman have recently been encouraged by their leaders to embrace a full rainbow range of “pronouns” when identifying themselves in communications, including such neologisms as “ze,” “zir” and “zemself.”
