https://besacenter.org/controlling-the-narrative-of-the-protest-movement-in-iran/?swcfpc=1
When popular protests began in Iran in mid-September 2022, the regime of the Islamic Republic initially tried to portray them as sporadic disturbances by misguided individuals who were supported and encouraged by the United States, Israel, Saudi Arabia, and a few European countries. As the protests intensified and began to spread throughout the country, the regime subtly yet systematically shifted the blame onto two non-Persian, predominantly Sunni regions of the country: Kurdistan in the northwest and Sistan and Baluchistan in the southeast. While the protests have lost some of their intensity, the regime’s object is to taint the message of popular protest movements and muddy their message by linking them to separatist aspirations in those regions and foreign meddling.
I have discussed elsewhere why the current protests in Iran have an objective that, if sustained and coordinated, could begin to resemble the protests of 1978-79 that ended the monarchical system in Iran. Here I will focus on the centrality of the protests’ narrative to their success.
The Message of the Protest Movement
Mass public protests in Iran are nothing new. At various times, the Islamic Republic has tried to present different faces of the regime to the public, occasionally offering a semblance of more openness or public participation. However, the protests that began in September 2022 are not calling for cosmetic changes. They are calling for the end of the regime, which has lost legitimacy in the eyes of the majority of the Iranian people — particularly those of the post-revolution generations.
The authorities in Tehran are of course well aware of the protesters’ goal. In response, they have targeted — using both rhetorical weapons and intensified brutality — two predominantly non-Shia and non-Persian regions of the country in an attempt to link the protests to the Kurdish and Baluchi insurrections and separatist movements. Their intention is to break the protest movement’s momentum and muddy its anti-regime message.
The current protests were triggered by the death of a young woman, Mahsa Amini, in police custody. The popular uprisings have much deeper roots, however, than concern over the violation of women’s rights or other civil liberties.