https://spectatorworld.com/book-and-art/american-celebrity-culture-has-become-exhausting/
How was your Super Bowl party? I spent mine investing all my money in crypto and then blowing it on Peacock subscriptions.
For once it was the commercials that were the most memorable part of the game — not Matthew Stafford’s lightning arm, not even 50 Cent entering the halftime show upside-down like a bat. And that was because every ad was a broadside of celebrities. Not a fan of Bud Light Seltzer? Wait until it’s pitched to you by Guy Fieri and a race of Eloi-like doppelgangers (spoiler: you still won’t be a fan of Bud Light Seltzer). And how can I not order Uber Eats after watching Gwyneth Paltrow smell her own vagina candle while Trevor Noah eats deodorant?
I’m old enough to remember when movie stars starred in movies; now they’re hawking Doritos and cheap flights to Istanbul. Welcome to the most annoying feature of modern American life: everyone is a celebrity now. Well, not everyone. Maybe just half the country — 165 million out of 330 million sounds about right. Either way, the days when we quaintly referred to “celebrity culture” are past; it’s just “culture” now.
The United States has always had an appreciation for fame. George Washington was arguably our first real celebrity, the beloved hero of the Revolution, the man who could have been king if he’d wanted. Before him, Benjamin Franklin had achieved fame of a sort thanks to his epigrammatic Poor Richard’s Almanack, one of the most popular books in the American colonies. Afterward came Andrew Jackson, who rode into the White House on his reputation as the hero of the Battle of New Orleans.