How the EU Pays Mainstream Media to Promote Its Narratives by Robert Williams
https://www.gatestoneinstitute.org/21870/eu-pays-media
- The report also shows that the EU runs a highly sophisticated “EU media complex” through which it gets to shape media narratives about itself and its agendas.
- The European Commission has, it seems, has literally paid off almost everything and everyone in the media world — meaning that everyone, from news agencies to media outlets, public broadcasters and other media organizations, sits in the pocket of the European Commission to greater or smaller degrees.
- These abundant examples of media and news organizations are just those within the EU. The EU, however, is also operating a large-scale influence operation outside of the EU….
- There is nothing transparent about any of this funding. According to the report, it is opaque and difficult to uncover.
- “The EU’s ever-expanding system of media financing…creates financial dependencies, incentivises narrative conformity and fosters an ecosystem in which dissenting voices are marginalised – all under the virtuous banners of ‘fighting disinformation’, ‘promoting European values’ and ‘building a European public sphere'” — Thomas Fazi, “Brussels’s media machine: European media funding and the shaping of public discourse,” June 2025.
- The EU sadly appears to be a deeply corrupt and undemocratic regime, which desperately clings to power through influence-peddling and the imposition of heavy-handed censorship. Hundreds of millions of Europeans continue to put up with these tactics. When will they please wake up?
The unelected leadership of the evidently corrupt European Union (EU) is now paying mainstream media to promote the agendas of its EU “elites.” The EU appears to have spent as much as 1 billion euros during the past decade alone in the process, according to a recent report, “Brussels’s media machine: European media funding and the shaping of public discourse,” by Thomas Fazi, from the European think tank MCC Brussels.
Framing the projects as “fighting disinformation” and “promoting European integration” the EU has been throwing taxpayer money, conservatively estimated at €80 million annually, to “media projects” — not including indirect funding, such as advertising contracts.
The report also shows that the EU runs a highly sophisticated “EU media complex” through which it gets to shape media narratives about itself and its agendas.
According to Fazi’s report:
“The European Commission – through its Journalism Partnerships programme alone, with a cumulative budget approaching € 50 million to date – oversees a vast ecosystem of EU media ‘collaborations.’ Over the years, these have included hundreds of projects, ranging from pro-EU promotional campaigns to questionable ‘investigative journalism’ initiatives and sweeping ‘anti-fake news’ efforts. And that’s on top of the advertorial campaigns funded through the Information Measures for the EU Cohesion policy (IMREG) programme, to the tune of € 40 million so far…
“Even more concerning is the central role played by major European public broadcasters in this process. These projects show that this is not a matter of one-off collaborations, but rather an evolving semi-structural relationship between EU institutions and public media networks.”
The European Commission has, it seems, has literally paid off almost everything and everyone in the media world — meaning that everyone, from news agencies to media outlets, public broadcasters and other media organizations, sits in the pocket of the European Commission to greater or smaller degrees. Some examples:
Among news agencies — upon which practically all news outlets depend for their reporting — the European Commission has poured money into the following, among others: Agence France-Presse has received €7 million from the EU, ANSA (Italy) €5.6 million, Deutsche Presse-Agentur, (Germany) €3.2 million, Agencia EFE (Spain) €2 million, Associated Press (AP) €1 million, Lusa News Agency (Portugal) €200,000 Polish Press Agency €500,000, and Athens News Agency €600,000.
A selection of news outlets also appear to be being paid off by the European Commission: Euronews (pan-European) €230 million, ARTE (France) €26 million, Euractiv (pan-European) €6 million, Gazeta Wyborcza (Poland) €105,000, 444.hu (Hungary) €1.1 million, France TV (France) €400,000, GEDI Gruppo Editoriale (Italy) €190,000, ZDF (Germany) €500,000, and Bayerischer Rundfunk (Germany) €600,000.
Public broadcasters have received the following: Deutsche Welle (Germany) €35 million, France Médias Monde €16.5 million, France Télévisions €1 million, RAI Radiotelevisione italiana (Italy) €2 million, RTBF (Belgium) €675,000, RTP (Portugal) €1.5 million, Estonian Public Broadcasting, ERR €1 million, RTVE (Spain) €770,000 ERR (Estonia) €1 million and TV2 (Denmark) €900,000.
Media organizations such as Reporters Without Borders (France) and Journalismfund Europe (Belgium) have received €5.7 million and €2.6 million respectively. A Dutch organization that calls itself independent, Bellingcat, has received €440,000.
These abundant examples of media and news organizations are just those within the EU. The EU, however, is also operating a large-scale influence operation outside of the EU, of course under the benign sounding propaganda words of “framed as support for media freedom and pluralism” – as if the EU knows the first thing about freedom and pluralism. The projects have centered especially on media in Ukraine, Armenia, Azerbaijan, Georgia, Moldova, Russia, Belarus and the western Balkans.
There is nothing transparent about any of this funding. According to the report, it is opaque and difficult to uncover. It makes sense, however, that the EU would seek to cover up its own influence peddling as much as possible.
The report concludes:
“[T]he EU’s ever-expanding system of media financing… creates financial dependencies, incentivises narrative conformity and fosters an ecosystem in which dissenting voices are marginalised – all under the virtuous banners of ‘fighting disinformation’, ‘promoting European values’ and ‘building a European public sphere.’
“The extent of institutional entanglement between EU bodies and major media actors – from public broadcasters to news agencies to online outlets – cannot be brushed aside as harmless or incidental. It constitutes a systemic conflict of interest that compromises the media’s ability to function as an independent pillar of democracy. Even absent direct editorial interference, the structural dependency on EU grants and contracts is enough to exert a chilling effect on critical reporting and encourage a reflexive alignment with official EU positions.”
The EU appears, sadly, to be a deeply corrupt and undemocratic regime, which desperately clings to power through influence-peddling and the imposition of heavy-handed censorship. Hundreds of millions of Europeans continue to put up with these tactics. When will they please wake up?
Robert Williams is based in the United States.
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