https://www.spiked-online.com/2025/07/02/love-island-usa-does-gen-z-have-an-anti-semitism-problem/
The seventh season of Love Island USA is taking America by storm. Already, it’s the second-most watched streaming show on television this summer, with a whopping 1.2 billion minutes viewed across the first nine episodes of the series. But it isn’t just the young, attractive singles that have caused a stir recently. It now seems the mere presence of a Jewish contestant is enough to cause controversy.
Last week, a show usually known for providing vapid entertainment took a surprisingly sinister turn. Rather than oohing and aahing over the abs, tattoos and five-inch inseam swimming trunks of the six men, social media erupted with rage. The vitriol was directed at Elan Bibas, a 24-year-old Jewish Canadian who had arrived at Love Island’s ‘Casa Amor’.
Love Island might only be a TV show, and one aimed at a young demographic at that. But such is its popularity that the commentary around it, particularly when it turns hateful, cannot be ignored. In some ways, it reflects the thinking of a generation.
The show’s concept is simple. Attractive singles are sent to an island – in this case, somewhere in Fiji – and must remain ‘coupled’ or face expulsion. The winning couple nets $100,000.
The combination of skimpy outfits and raunchy challenges – examples include ‘kissing booths’ and truth or dare – has proved particularly addictive for a Gen Z audience. The timing of the show is also deliberate: it’s currently summer break in the US, which means students are free to tune into the show on the six nights of the week that it airs. Its booming young audience has developed an almost parasocial relationship with the contestants. Bibas has now found himself at the centre of this cultural phenomenon – not, however, in a pleasant way.