https://www.tabletmag.com/sections/news/articles/media-manufactured-genocide-gaza
Concept creep describes the phenomenon in which morally potent terms expand beyond their original definitions into ever broader applications. As these terms become more diluted, they also become politically weaponized, shifting public perceptions, priorities, and policy.
In August 2020, I illustrated in these pages how terms like racism, white supremacy, and privilege saw a dramatic surge in media usage, significantly reshaping public and political perceptions and discourse. The same dynamic, I feared, was beginning to reshape another crucial term: genocide.
Genocide is going the way of racism and white supremacy, I observed on Oct. 19, 2023. Israel hadn’t yet invaded Gaza, but the mainstream media template for response to Hamas’ murderous Oct. 7 attacks was already set. Sure enough, by 2024, mentions of genocide in The New York Times (1.43% of all articles) had eclipsed the paper’s earlier peak for white supremacy (1.41% in 2020) and, though not matching the peak for racism/racist(s) (7.2% in 2020), still reflected a similar pattern of conceptual escalation.
Upon closer examination, however, much like the widespread surge in race-related terminology during the “Great Awokening,” The New York Times was far from alone, as references to genocide reached unprecedented highs across numerous major news outlets, including The Guardian and the Associated Press.
To confirm that these recent spikes were driven primarily by the Israel-Gaza conflict—and to place them in historical context—I analyzed how frequently each of the six outlets paired genocide with countries or groups historically associated with genocide allegations or acts. Using Nexis Uni, I tracked annual coverage associating genocide with well-documented historical cases, including Rwanda (1994), Darfur (2003-2008), Bosnia (1995), Myanmar (2017-present), and the Yazidis (2014-2017).
The results were striking and unambiguous: Coverage linking Israel with genocide has surged far beyond every other agreed-upon historical case of genocide across all examined outlets. In The New York Times, for example, articles pairing Israel and genocide reached levels more than nine times higher than the peak for Rwanda and nearly six times greater than for Darfur. Similarly, in The Guardian, more than 1 percent of all articles now reference both Israel and genocide—a frequency unmatched by any other pairing in recent decades.