STELLA PAUL: REBRANDING THE DEMOCRATS
The Democrats are masters of political language, and as you may have noticed, they just won. Basically, they have two tricks. They concoct a simple negative label for anything they want to defeat and then relentlessly shriek it in unison. You know the drill: “racist,” “homophobe,” “bigot,” “right-wing lunatic,” etc.
Then, they sanctify with positive language whatever lunacy they’re in the mood to shove down our throats today. Consider the irrefutable beatific glow of “economic justice” and “social justice.” Once something is defined as “justice,” you’re automatically the bad guy for resisting. What’s wrong with you? Don’t you want justice?
Thus, tomorrow if we all wake up and discover that Democrats are now demanding that squirrels be allowed to vote in the name of animal justice, you can be sure that in a few years time, squirrels will be voting. After several thousand screeching editorials, marches, rallies, rap songs, videos and Oscar-winning movies starring Tom Hanks as Bushy-tailed Ben, we’ll all agree that animal justice is the next great frontier in civil rights and go nuts for squirrels.
So what can we do about it? Now that the regime is firmly entrenched and we’ve all been downgraded from citizens to dissidents, one of the few weapons that we may have left is our language. How about if we try using it and give them a taste of their own nasty medicine?
To start, my modest proposal is that we rebrand the Democratic Party as the Destructive Party. As you’re about to see, this simple device is remarkably effective at changing the dynamics of a conversation. Immediately, the Destructive Party member is put on confused defense while you look benign and wise. Intrigued? Watch how it’s done.
DESTRUCTIVE: Well, I guess Rush Limbaugh and all the other right-wing loonies were wrong. Obama crushed Romney just like we said.
YOU: Yeah, you’re right. That was a brilliant victory for the Destructive Party.
DESTRUCTIVE: Limbaugh is eating dirt today!…Wait…The what party?
YOU: The Destructive Party. You know. The one that always destroys the economy. As soon as Obama won, the stock market crashed 400 points and 35,000 people were laid off.
DESTRUCTIVE: Come on. That had nothing to do with Obama winning. That’s just a few rich employers trying to squeeze more profits by punishing their poor workers.
YOU: Well, that’s what the Destructive Party always says, so that’s why they always destroy the economy – and a lot of people’s lives, too. Great going, Destructives!
Let’s try another topic and see how it goes. Here you inject it into the conversation with a known Destructive, in order to mimic the Destructives’ policy of politicizing everything.
DESTRUCTIVE: I’ve decided to put off knee surgery till after my sister’s wedding.
YOU: Big mistake. Call your doctor right now and get the surgery on the books.
DESTRUCTIVE: You really think so? What’s the hurry?
YOU: Obama and the Destructive Party won! That means ObamaCare is coming and they’re about to destroy the best medical care system on the planet.
DESTRUCTIVE: No, they’re not. They’re not destroying anything; they’re giving poor people access to care.
YOU: Then how come 45% of doctors say they’re quitting or retiring early? I’m telling you, the Destructives won and they’re about to destroy your knee, if you don’t move quick. Get a surgeon while there’s still a surgeon to get.
And now let’s try something really tricky, attempting this gambit with a hot-button social issue.
DESTRUCTIVE: Lucy called from college and she said the kids were celebrating like crazy ’cause gay marriage passed. Isn’t it wonderful?
YOU: Well, it’s wonderful for Obama and the Destructive Party. It’s fabulous for them.
DESTRUCTIVE: The Destructive Party? What on earth are you talking about?
YOU: Hey, didn’t you see that Obama got elected by all those millions of single women? And that 43 percent of babies are born to single mothers now, and all those mothers vote for the Destructive Party?
DESTRUCTIVE: So? The Democrats are compassionate.
YOU: The Democrats are destroyers of families, because that means votes for them. Now gay marriage is one more way to destroy families. And Lucy won’t think that’s so compassionate when she wants to get married and start a family, and nobody’s doing families anymore.
Do you see where I’m going with this? We have a simple, single message: Democrats are destructive. They destroy things. Lives, economies, families, health. Our message has the incomparable advantage of being true, while their messages are putrid lies.
The unavoidable fact is that Americans have now voted for tyranny. Millions of us are not ready to submit, but neither are we ready to go on tax strike and get hauled off to jail or to swarm onto the streets and playact revolution.
But maybe we can do what they’ve done to us for so many years and tactically deploy language against them. It’s not comfortable for most of us to aggressively maneuver conversations, but nothing is going to be comfortable now.
And, in the words of Alexander Solzhenitsyn, who’s one of those Soviet dissident writers I suddenly find myself fascinated to read, “If one is forever cautious, can one remain a human being?”
Stella Paul’s new ebook is What I Miss About America: Reflections from the Golden Age of Hope and Change, available at Amazon for just $1.99. You can find out more information at http://www.wemissamerica.com. Write Stella at Stellapundit@aol.com.
Page Printed from: http://www.americanthinker.com/articles/../2012/11/rebranding_the_democrats.html at November 12, 2012 – 07:15:29 AM CST
Comments are closed.